Make Nice with the Publicists

When it comes to getting your shot published, it’s about who you know more than the quality of your photo. It’s all about networking and being likable and trustworthy, says Marc. “There’s so much crossover in the PR world. People move up, or from company to company, all the time.” So with all the politics and competition, how do you get your foot in the door? Marc formed relationships with publicists who rep well-known performers by taking photos of up-and-coming bands that the PR companies also represented. “It’s easy for publicists to get press for their stars,” Marc notes. “Showing attention to the smaller names gets you in the door to start the relationships with the companies that rep the big names, too.”

Just Shoot Me

How do you get the shot? As with anything else, you need to do your homework. Pay attention to the details. Marc suggests studying a variety of photos of your subject beforehand to notice similarities. “If Bono always holds the mic in his right hand, you’ll want to approach him from the left so it doesn’t block his face,” he explains. You also need the right equipment. For one-stop shopping, Marc recommends Calumet Photographic in Cambridge. Not only does the store provide you with everything you’ll need to become a pro, they don’t sell you unnecessary products. And Calumet’s staff will set your equipment up in the store so you leave knowing you can actually use what you bought.

Calumet Photographic
65 Bent Street
Cambridge, MA
(617) 576-2600
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Photo Ready

This kid is seriously obsessed with photography. If Marc isn’t behind the camera, he can often be found checking out local galleries for inspiration. When he takes a break from running the start-up magazine RezLife, managing up-and-coming Boston bands, shooting for the hottest clubs in the city, and being a professional photographer, Marc heads to the Martin Lawrence Gallery for some of the best art in the city. The gallery specializes in modern art and has original creations by Dali, Warhol, Francesco Scavullo, and Keith Haring. Yeah, Marc makes us feel like unaccomplished losers, too.

 

Martin Lawrence Gallery
77 Newbury Street
Boston, MA
(617) 369-4800
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Cover Boy

You've spotted this kid in a nightclub, mostly because he really looks like a kid. Little guy, barely breaks a buck-and-a-quarter in weight. Has an endearing stutter. Seems so young you’re thinking, toll booth collectors card this guy - how'd he get in here? The boat shoes, baggy jeans and rumpled blue oxford shirts that he wears every single day of his God-given life don't exactly add years, either. It's not that Marc Andrew Deley looks out of place, but there's no way in Hell you'd peg him as hanging with Paris Hilton, Mick Jagger, Tom Cruise, George Clooney, Jessica Alba, President Bush, Cameron Diaz, Gisele Bundchen and The Dali Lama. Which this 21-year-old does. All the time.

More than 50,000—repeat, all together now, 50 thousand—of  his photographs have splashed across the pages of some 60 newspapers and magazines worldwide. He’s shot backstage at so many rock concerts, he’s lost count. (The framed band press credentials you see in the picture on the left are a mere fraction.) The camera is Marc’s third arm, and he knew it as soon as his parents gave him a camera for Christmas from his uncle’s shop when he was 14. He sees The Shot before it happens,  knows it shall be: Bono at the microphone, sweat oozing out of his winced forehead, crooning “One Tree Hill.” Click! Click! Click! Got it. Front page. Ever seen the movie “Almost Famous”? Marc makes Cameron Crowe’s character look like a wannabe.

The Buffalo native shot his first celebrity picture at a Dave Matthews Concert as a sophomore in high school. By his 18th birthday, Marc’s images had appeared in spreads in Rolling Stone, The Wall Street Journal, The UK’s Daily Record, Harper’s Bazaar, People  and Maxim. During his freshman year at Boston College, while his classmates were chugging beer watching the Superbowl, Marc was returning home after another weekend shoot. Who won the game? Marc asked his roommate. What a loser, Deley, his friend slurred. How could you blow off the Superbowl?  Actually, Marc had shot the Superbowl, on the field, thank you, and jumped a plane back home during half-time to study for an exam the next day. Take that, roomie.

School ultimately was not for him. He dropped out last year—too much else to do. There are rock bands to manage, a clothing line to market, photographs and more photographs to shoot and, oh yeah, a first-of-its-kind magazine to launch. Rez(life), a glossy 144-page publication covering entertainment, culture and fashion for Boston College students, is due to hit the shelves next week. By next fall, Marc hopes to roll out similar publications customized for another dozen or so colleges. So, right, that unassuming kid you see in the crowd? Buy him a drink (he’s legal now). ‘Cause this kid’s going to own all of us some day. Get the picture?

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